Innovation Living

History

Innovation was founded in 1971 in Denmark by Flemming Hoejfeldt, who is still the owner and Chairman of the company. Inspired by his personal experience with the first production communities of the flower power generation, he started the company with a production of beanbags.

For 15 years Innovation functioned as a supplier for the furniture industry, but at the end of the 80’es the desire to produce own design took over.

A decision that started out with a competition among design students at the School of Architecture in Aarhus and ended up with a concept for contemporary sofa sleepers. As the concept grew, Innovation was rewarded with several design prizes and engaged in a very fruitful cooperation with the famous Danish designer, Verner Panton.

Innovation USA was founded in 1991 and today Innovation is an international furniture enterprise with production facilities in Denmark and China. Our design is available around the globe.

Innovation USA Inc, Dba. Innovation Living Inc. is based in South San Francisco with distribution warehouses in New Jersey and California. The company is supplying and servicing USA, Canada and Latin America under the management and administration of Kjeld Jensen, CEO.

Values

Good Design
We want to offer furniture that makes a difference in everyday life. Good design that combines style, comfort and functionality. Innovation is not just a name, but what we do. Combining decades of experience in the furniture business with an eagerness to evolve and surprise. In this way we can offer attractive and useful furniture for modern people.

A Better Environment
Not only our design, but also our company values have a clear vision for the future. Innovation has a certified environmental profile and all recyclable waste, like cardboard, plastic, iron and metal, is separated and used in other productions. Residual, combustible waste is incinerated in low-pollution plants. Packaging is reduced to the minimum needed for safe transportation.

Happy Employees
All Innovation employees, in Denmark, China and the USA, are given the best working conditions to feel comfortable and perform their best at Innovation. The founding value of the company is respect. Respect towards colleagues, customers and environment.

Innovation is always trying to produce at a good price, but not at any price!

As an international company we see it as our duty to contribute to better working conditions and a cleaner environment for all.